Design Coach & Co.

business owners

Scrapbook trends come and go and your customer’s wants and needs evolve all the time. To keep up, you have to know HOW to design, but that’s only the beginning! Honing and elevating your design skills is the best way to become a stronger, faster and more in-demand designer who stands out from the crowd.


When you elevate your skills, you impress your customers from kit to kit, which drives sales month to month. But HOW do you elevate when you don’t know where to start?


Who do you turn to when you have design questions, want an expert opinion if a kit is lackluster (before you release it), or can’t quite put your finger on why your products return weak sales?


You NEED a Design Mentor


Design Coach & Company is ideal for established designers who:

  • Want to EXCEL at digital kit design.
  • Are unsure how to finesse, refine or add the small details to make kits sell strongly.
  • Aren’t attracting loyal, returning customers or seeing the sales to justify the time invested developing kits.
  • Have a long term goal to increase revenue by offering products through different sales channels (i.e.: paper manufacturing, craft stores, greeting card industry).
  • Are 100% committed to reaching your full potential as a digital scrapbook designer and professional crafter.
  • Completed Design Coach 2016 with Traci Reed and are ready to break through their current earning plateau.




2017 Instructor Schedule & Classes

In Design Coach & Company — now reformatted for 2017 — you can receive the REAL-TIME, design mentoring you need from FOUR of the industry’s best.

July – September
Jaimee Kaiser | Just Jaimee

Jaimee has recently relocated back to Ontario Canada after living in Germany for 8 years. She has been a designer since 2009 and has done work for companies including Photography Cafe, Stampin’ Up!, Studio Calico, Evalicious, Little Moments app by Fat Mum Slim and continues to create monthly content for Cocoa Daisy. She loves to stay on top of digi trends and tries to incorporate the tangible scrapbooking world into her designs. She loves jelly belly jelly beans, coffee and reading books and learning about the cosmos.


Website | Pinterest | Facebook | YouTube

Quote Queen

Quote Queen

July 2017. In today’s competitive market, it can be especially challenging to stand out! As quote and word art trends power forward, Jaimee will show you how to reach deep into your inner creative to help you create stellar quotes.

Brush Boss

Brush Boss

August 2017. Photoshop brushes are much more fun than you could have ever imagined! Let Jaimee help you step farther into the brush settings and expand your knowledge to create dynamic pattern brushes. Once you know the secret, the possibilities are endless!

Productive Designer

Productive Designer

September 2017. It’s an endless task trying to push productivity without sacrificing creativity. We find our work flow and try to find ways to reduce redundancy. Let Jaimee show you a few of her tricks that help her reduce design time so you can spend more time being creative.

Upcoming Instructors

October – December
Megan Farrow | Studio Flergs


Studio Flergs has been a digital scrapbooking designer since 2007. She lives in a small country town in Australia with her husband of 19 years Jason and 3 children Deacon, Kaylee & Hadley. Megan loves to create beautiful & unique collections and is known for her attention to detail & love of glitter.


Website | Instagram | Facebook

Completed Classes

Amber LaBau | Amber LaBau Designs

Originally designing under the name Stolen Moments, Amber LaBau re-branded in 2015 and calls The Lilypad her digital home. She has designed for Becky Higgins Project Life®, Momenta and Fancy Pants Designs, in addition to keeping up with her own digital product releases. When she’s not designing, Amber enjoys spending time with her loving and supportive husband, two boys and a cat in beautiful central Illinois – riding bikes, playing board games, binge watching on Netflix and even scrapbooking with her oldest son who started it all.

Website | Instagram | Facebook

Business Class: S.T.A.R. Matters

Business Class: S.T.A.R. Matters

Walking the line between artist and administrator is difficult. In S.T.A.R. Matters, Amber will help you develop a Scheduling, Tasks, Admin Duties and Roadblocks system that can help you juggle the many hats required to run a professional, digital crafting business.

Paper Patterns: Size Matters

Paper Patterns: Size Matters

Strike that perfect balance of paper pattern scale that draws customers to your kits. Amber will share in real-time how to develop versatile, easy to work with papers and demonstrate how to navigate the toughest of paper-making decisions designers face every time they create.

Embellishments: Style Matters

Embellishments: Style Matters

Our kit creation continues as Amber shares how simple details in your element design bring all the pieces of your product together. Learn how to create polished and cohesive kits that let your strengths as a designer shine.

Leah Riordan | Mommyish

Leah is considered a designer’s designer — many of her commercial use products and styles are loved and used by digital crafting designers around the world. And as a self-taught designer, Leah has designed for Echo Park Paper, Photoplay Paper and Cocoa Daisy. She currently offers both her personal use and commercial use digital wares at The Lilypad.

Website | Instagram | Facebook | YouTube

Style Master 1

Style Master 1

Ever walk through a store and see a cool effect you want to replicate on your next kit design? Of course! Leah will show you how to dissect real elements and transform their realistic look to digital using the Styles Palette.

Style Master 2

Style Master 2

We'll build upon our style work from Style Master 1, and discuss how small tweaks, textures and lighting add more realism to your styles. You'll also go in-depth on how to create seamless textures for your styles and learn how to make styles work universally with any color.

Spread Your Stash

Spread Your Stash

Commercial use items help us whip up elements and even flesh out our stash. In Spread Your Stash, Leah will show you how to get more use out of your commercial use items and make them work even harder -- from creating transparencies from textures to adjusting color realistically.


Expert Topics + Coaching

designcoach_icon6Each month, you’ll join the other students in a private meeting with the scheduled Instructor for both expert topics and coaching. Expert topics can range from administrative and business management to product development using creative techniques, plug-ins or a system the Instructor relies on for an edge.


She’ll also answer both product design and business management questions you submit. The unique aspect of Expert Topics + Coaching allows you to benefit from your Instructor’s skill and talent PLUS have your most pressing questions answered by a polished professional.


While all Design Coach meetings will be recorded, you’ll benefit most by submitting questions and participating in the private meetings.



Investment Information

Design Coach & Company is an investment into your future as a product crafter for the digital design industry. We’ve provided you with two easy options to manage your investment.


Amber's Replays
  • Includes Amber's class recordings
Leah's Coaching
  • Includes Leah's recordings
Jaimee's Coaching
  • Includes Jaimee's group coaching & meeting recordings
Full Year
  • Save $110
  • Includes classes by all 4 instructors (12 classes total)
  • Option 1: Choose the Instructor you study under with a one-time investment. Upcoming Instructor classes will open one month before their teaching term begins.
  • Option 2: Commit to the entire year of classes and save $110 on the cost of all four individual Instructors (12 classes total).


Frequently Asked Questions

How long will I have access to Design Coach & Company?

You’ll have complete access to the classes you purchase as Design Coach and Company is not subscription based.  For example, if you purchase Amber LaBau’s three classes, you can attend and participate in her three meetings, as well as download and enjoy all three recordings.

When are monthly meetings and what if I miss them?

Monthly meetings are scheduled at the discretion of the Instructor 60 days in advance to help you better plan your schedule. Every so often they may need to be rescheduled due to unforeseen circumstances. If you’re going to miss a meeting, you can still submit your questions and they will be answered during the meeting. You can grab your answers on the recording!


Please note: New meetings may be added and scheduled each month if our small group meetings exceed capacity.

I use Adobe Photoshop Elements. Can I take this class too?

Design Coach & Company is not recommended for Photoshop Elements users. We strongly suggest signing up for the Creative Cloud for digital scrapbook design and possess an intermediate understanding of Adobe Photoshop® and Adobe Illustrator®.

I'm new to digital scrapbook design. Will this class help me?

Not yet! Start with Design Star first as it’s the perfect introduction to the basics of digital design. Once you’ve completed Design Star you’ll get the most benefit from Design Coach’s monthly meetings and extended guidance.

What happens if I purchase the full year of classes but I have to drop out in the middle of the year?

Life definitely happens. Please connect with us via Student Support as soon as you are able. We’ll credit your PayPal account for classes that have not begun at that time.

Have additional questions? Contact us directly at the Student Support center. Please allow up to 24 hours for a response during our business hours Monday – Friday. 


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